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Content Marketing Manager at Lookout, June 2022-present
Boston, MA (remote)

Own and manage the company blog and glossary pages, which entails writing new content, updating existing pieces, and editing contributions from external writers.
Lead content strategy and execution for all long-form marketing content — including bylines, e-books, and whitepapers — ensuring clarity, accuracy, and alignment with brand messaging.
Spearheaded a new SEO program, partnering with a third-party agency to develop a targeted keyword strategy; this program resulted in an 11% increase in website traffic and a 12% boost in conversions after its first quarter.
Collaborate with cybersecurity subject matter experts to research, write, and edit high-quality content that makes complex technical concepts accessible and engaging.
Develop and maintain a company-wide style guide based on AP Style, ensuring consistency across all marketing and communications materials.
Create and manage “thought leadership packages” that contain up-to-date information on current marketing messaging, including resources for creating webinars, bylines, slide decks, and more.

Content Writer at PBA Health, April 2019-June 2022
Kansas City, MO

Researched, wrote, and published SEO-optimized web articles covering industry trends, regulatory updates, and business strategies for independent pharmacies.
Conducted in-depth interviews with pharmaceutical professionals to develop and write articles for Elements magazine, a quarterly print trade publication.
Created content marketing materials to promote pharmacy management software, including email newsletters, blog posts, e-books, and educational resources aimed at helping independent pharmacies improve profitability.
Edited and refined content from other writers for clarity, accuracy, and adherence to the Chicago Manual of Style.

Assistant Editor at International Artist Publishing, August 2016-November 2018
Phoenix, AZ

Researched and wrote up to 20 articles per month, conducting interviews with artists, gallery owners, and museum curators.
Trafficked editorial materials for articles for American Art Collector, Western Art Collector, Native American Art, and American Fine Art Magazine.
Researched upcoming art shows, museum exhibits, and events for potential coverage in the magazines
Edited, fact-checked, and copyedited articles according to AP style before the magazines went to press
Collaborated with freelance writers to coordinate assignments and deadlines.

MA in Publishing and Writing

BA in International Affairs and History, cum laude